Original Trading Post.
The Original Trading Post of Santa Fe has been owned and operated by Lynn Atkinson since 1984 and is more than just a store. A piece of southwest history, the foundation is over 400 years old and includes the original water well from 1603 and original floors from the mid-1800's. The owner of the company is a 4th generation trader of Native American Jewelry, Arts and Crafts who grew up in Gallup, NM.
The store’s branding was need of a redesign. The new logo is representative of New Mexico, utilizing the symbol from the state flag. The branding also incorporates imagery from the southwest and Native American artwork.
Promotional Posters.
Stationery Set.
Website Redesign.
Merchandise
A complete new set of merchandise to be sold in store and online.
Packaging.
Redesign of in store packaging.